Your fragrance, on skin, in the right rooms
Smell Descent puts fragrance in front of people at the moment they're getting ready to go back out: in the washrooms and lounges of London's best bars, clubs, hotels and restaurants. Feature your scent on our units and see exactly how often it's chosen.
The right person, place and moment
Most sampling hands out a card strip to someone in a hurry. Ours happens when someone has stopped, looked in the mirror and decided to smell good.
Guests pick your scent themselves and wear it out for the evening, where other people notice it.
Your bottle sits lit behind glass in curated venues, beside other designer and niche houses.
Each unit logs every spray, so you see what your placement actually did.
Three ways to feature
Every placement is built around your goals. Prices on request.
Featured scent
One of the five slots on our units for an agreed period, with your bottle on show in the lit window and on the touchscreen.
Sponsored sampling
You cover the cost of the spray, so guests try your scent for free. It's the fastest way to get it on as many people as possible.
Launch takeover
Your campaign on the welcome screen across our units, timed to a launch, alongside a featured slot on the wall.
Your campaign, between every spray
The touchscreen shows a welcome screen whenever the unit isn't in use. During a placement it can carry your still or video campaign, in full HD.
A placement, and the numbers behind it
Your scent, presented properly
- Your bottle on show, lit behind glass on the front of the unit.
- Listed on the touchscreen for guests to choose.
- A dedicated nozzle with its own sealed reservoir.
- Placement in venues agreed with you before launch.
- Fully managed: we refill and look after every unit.
What your placement did
- Sprays of your scent, by venue.
- When it was chosen, by day and hour.
- How it compared with the other scents on the wall.
- A summary at the end of every placement.
Made for London's best rooms
Our first units are going into London venues now, through our founding venue programme.
Cocktail bars
Members' clubs
Hotels
Restaurants
Tell us about your fragrance
We're opening placements to a small number of fragrance houses. Tell us what you'd like to feature and we'll come back with options.